What’s in a Name? Everything.

I went to my bank to make a deposit  today. They’ve changed their name 4 times in the 20 years I’ve had my company account with them.

For the first time ever, the teller asked me about my company. “The Professional Edge…that’s an interesting name. What does your company do”, she asked. I responded with my usual“We teach people how to behave in business”. I got my usual  response, accompanied with the usual  laugh, “Well, that is certainly something many people could use!” She was intrigued. Later that afternoon, her manager called my office to ask about training for his staff.

Many professionals call this an ‘elevator pitch’, because you have only a short time to convince the other person of the value of your product or service, or build their intrigue…about the time it would take to ride the elevator several floors. (Hence, the name.)

How do you respond when someone asks, “What you do?”, or “What does your company do?”? Most of us don’t have a prepared answer. We ramble, babble, and hope that our answer sounds interesting to the other person. It usually doesn’t…unless we have prepared an answer or we are really good on our feet.

Here are several options for your elevator pitch, and how to respond back to the question, ‘What does your company do?”:

  • Ask a question: “Do you know how rude behaviors can have a negative impact on an organization? Our organization gives training programs on business behavior.”
  • Identify a problem: “Many people become less productive because they feel they have been treated rudely by coworkers. I help organizations solve that problem with our programs on business behavior.”
  • Be creative: “I teach people how to behave in business.”

Do you want people to remember your name (or your organization’s)? Plan ahead to introduce yourself in a way that makes you memorable.

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